Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr�aech�ae.

By:

Contributor(s):

Material type: Text

TextBoston, Mass : Irwin/McGraw-Hill, c1998Edition: Third editionDescription: xxii, 547 pages : illustration ; 26 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Open Shelf Books	Main Library -University of Zimbabwe Main Library Stack Room 2	Open Shelf	HF5415.13 BOY (Browse shelf(Opens below))	1	Available	36005002261

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.