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Marketing management : a strategic approach with a global orientation /

Boyd, Harper W.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr�aech�ae. - Third edition - xxii, 547 pages : illustration ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0256226326 0071154299

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 BOY

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