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Marketing principles & perspectives / William O. Bearden,Thomas N. Ingram, Raymond W. Laforge.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingBoston, Mass.: Irwin/McGraw-Hill, c1998Edition: second editionDescription: 615 pages : illustrations; 29 centimetersContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256218978 (alk. paper)
Other title:
  • Marketing principles and perspectives
Subject(s): LOC classification:
  • HF5415.1 BEA
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Open Shelf Books Open Shelf Books Main Library -University of Zimbabwe Main Library Stack Room 2 Open Shelf HF5415.1 BEA (Browse shelf(Opens below)) 1 Available 36002713253

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