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Marketing principles & perspectives /

Bearden, William O.

Marketing principles & perspectives / Marketing principles and perspectives. William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. - second edition. - 615 pages : illustrations; 29 centimeters. - Irwin/McGraw-Hill series in marketing. .

Includes bibliographies.

ISBN: 0256218978 (alk. paper)

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 BEA

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