Your search returned 37 results.

1.
Contemporary advertising.

by Bov�ee, Courtland L | Arens, William F.

Series: Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print Publication details: Homewood, Ill : Irwin, 1989Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5821 BOV (1).

2.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Series: Irwin series in marketingEdition: 5th edition.Material type: Text Text; Format: print Homewood, Ill : R. D. Irwin, 1983Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415 ENG (1).

3.
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

by Cravens, David W | Hills, Gerald E | Woodruff, Robert B.

Series: Irwin series in marketingEdition: Rev. ed.Material type: Text Text; Format: print Homewood, Ill: R. D. Irwin, 1980Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415.I25 ODE (2).

4.
New products management / C. Merle Crawford.

by Crawford, C. Merle (Charles Merle), 1924-.

Series: Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1983Availability: No items available :

5.
Contemporary advertising / Courtland L. Bov�ee and William F. Arens.

by Bov�ee, Courtland L | Arens, William F.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print Publication details: Homewood, Ill. : Irwin, c1992Availability: No items available :

6.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944- | Peter, J. Paul. Consumer behavior.

Series: Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1996Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415.3 PET (1).

7.
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print Publication details: Burr Ridge, Ill. : Irwin, 1994Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415.3 PET (1).

8.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Series: Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print Publication details: Boston : Irwin/McGraw Hill, c1998Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415 CHU (1).

9.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Series: McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print Publication details: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415.32 ARN (1).

10.
International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: 11th edition.Material type: Text Text; Format: print New Delhi : Tata McGraw-Hill, 2002Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF1009.5 CAT (2), Education Library -University of ZimbabweCall number: HF1009.5 CAT (1).

11.
International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: Nineth edition.Material type: Text Text; Format: print Chicago : McGraw-Hill, 1997Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF1009.5 CAT (3), Education Library -University of ZimbabweCall number: HF1009.5 CAT (1).

12.
Global marketing: foreign entry, local marketing, and global management/ Johny K. Johansson

by Johansson, Johny K.

Series: Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF1416 JEA (1).

13.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print Publication details: Chicago : Irwin, c1996Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415 CRA (1).

14.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.

by Cravens, David W | Lamb, Charles W | Cravens, David W. Strategic marketing management cases and applications.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print Publication details: Homewood, IL : Irwin, c1993Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415 CRA (1).

15.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Series: Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print Publication details: Homewood, IL : Irwin, c1991Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415 ENG (1).

16.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print Publication details: Boston : McGraw-Hill/IRWIN, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415 KER (1).

17.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/IRWIN, c2011Online access: Table of contents only | Publisher description Availability: No items available :

18.
Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

by McCarthy, E. Jerome (Edmund Jerome) | Grashof, John F | Brogowicz, Andrew A | McCarthy, E. Jerome (Edmund Jerome). Basic marketing.

Series: Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print Homewood, Ill : Irwin, 1987Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415 REA (1).

19.
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print Chicago : Irwin, c1995Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415.13 PET (1).

20.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: The Irwin series in marketingEdition: 12th ed.Material type: Text Text; Format: print Chicago : Irwin, c1996Availability: Items available for loan: Main Library -University of ZimbabweCall number: HF5415.13 PER (1).