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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Series: Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print Homewood, Ill : R. D. Irwin, 1983Availability: Items available for loan: Main Library -University of Zimbabwe (1) Call number: HF5415 ENG.

Marketing management/ Philip Kotler, and Kevin Lane Keller,

by Kotler Philip, 2016 | Keller, Kevin Lane, 1956-.

Edition: Fifteenth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction New Delhi : Pearson Education, 2016Availability: Not available: In transit (1).

Situative Marketingstrategien : Grundsatzstrategien f�ur "Dogs" / Torsten Tomczak.

by Tomczak, Torsten [author.].

Series: Marketing Management (Walter de Gruyter & Co.) ; 12.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Berlin ; New York : Walter de Gruyter, [1989]Copyright date: �1989Online access: EBSCOhost Availability: No items available.

Marketing management / edited by J.W. Strydom, M.C. Cant, and C.J Jooste

by Strydom, J | Jooste,C | Cant,M.

Edition: Fourth editionMaterial type: Text Text; Format: print Cape Town Juta, 2000Availability: Items available for loan: Main Library -University of Zimbabwe (1) Call number: HF5415.13 MAR.

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