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A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.

by Kotler, Philip | Keller, Kevin Lane, 1956- | James, Stuart W.

Edition: 4th ed.Material type: Text Text; Format: print Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: Main Library -University of Zimbabwe (1) Call number: HF5415.13 KOT .

Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Fifteenth editionMaterial type: Text Text; Format: print Publisher: New Delhi : Pearson Education, 2016Availability: Items available for loan: Main Library -University of Zimbabwe (1) Call number: HF5415.13 KOT .

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Main Library -University of Zimbabwe (2) Call number: HD69.B7 KEL, ...

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print Publication details: Dehli : Pearson, c2011Availability: Items available for loan: Main Library -University of Zimbabwe (1) Call number: HD69.B7 KEL.

Marketing management/ Philip Kotler, and Kevin Lane Keller,

by Kotler Philip, 2016 | Keller, Kevin Lane, 1956-.

Edition: Fifteenth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction New Delhi : Pearson Education, 2016Availability: Not available: In transit (1).

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