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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Main Library -University of ZimbabweCall number: HD69.B7 KEL (2).

2.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob.

by Keller, Kevin Lane, 1956-.

Material type: Text Text; Format: print Publication details: Dehli : Pearson, c2011Availability: Items available for loan: Main Library -University of ZimbabweCall number: HD69.B7 KEL (1).