Financial dimensions of marketing : a source book / compiled by Richard M.S. Wilson.

Contributor(s): Wilson, R. M. S. (Richard Malcolm Sano)Material type: TextTextPublication details: London : New York : MacMillan Collier-MacMillan, 1981Description: v. : ill. ; 25 cmISBN: 0333257413Subject(s): Marketing -- Decision making | Marketing -- Finance
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