Social media management : technologies and strategies for creating business value / Amy Van Looy

By: Looy, Amy van [author.]Contributor(s): Ohio Library and Information NetworkMaterial type: TextTextSeries: Springer texts in business and economicsPublisher: Cham : Springer, [2015]Copyright date: ©2016Description: 1 online resource (xix, 250 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9783319219905; 3319219901Subject(s): Social media | Internet marketing | Business -- Computer network resources | IT in Business | e-Commerce/e-business | Human Resource ManagementGenre/Form: Electronic books. DDC classification: 659.14/4 LOC classification: HF5415.1265Online resources: Click here to access online | Click here to access online | SpringerLink Connect to resource (off-campus) Summary: Annotation This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields
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e-Books e-Books Main Library -University of Zimbabwe
Click on Online resources to access the e-Book HF5415.1265 (Browse shelf (Opens below)) Available

Includes bibliographical references and index

Available to OhioLINK libraries

Annotation This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields

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