Market research : the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

By: Mooi, Erik [author]
Contributor(s): Sarstedt, Marko [author] | Mooi-reci, Irma [author] | Ohio Library and Information Network
Material type: TextTextSeries: Springer texts in business and economics: Publisher: Singapore : Springer, [2018]Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9789811052187; 9811052182Subject(s): Marketing research | Marketing research -- Statistical methodsGenre/Form: Electronic books Additional physical formats: Print version :: No titleDDC classification: 658.83015195 LOC classification: HF5415.2 | .M66 2018Online resources: SpringerLink Connect to resource | SpringerLink Connect to resource | SpringerLink Connect to resource (off-campus) Summary: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights
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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights

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