Travel marketing, tourism economics and the airline product : an introduction to theory and practice / Mark Anthony Camilleri

By: Camilleri, Mark Anthony, 1976- [author]
Contributor(s): Ohio Library and Information Network
Material type: TextTextSeries: Tourism, hospitality & event management: Publisher: Cham, Switzerland : Springer, [2018]Description: 1 online resource (XXIV, 213 pages) : 10 illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9783319498492; 3319498495Subject(s): Tourism -- Marketing | Tourism | Airlines -- ManagementGenre/Form: Electronic books Additional physical formats: Printed edition:: No titleDDC classification: 338.4791 LOC classification: G155.A1 | C265 2018Online resources: SpringerLink Connect to resource | SpringerLink Connect to resource | SpringerLink Connect to resource (off-campus) Summary: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments
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This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments

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