Social marketing: influencing behaviors for good/ Nancy R. Lee, Philip Kotler.

By: Lee, Nancy, 1945-Contributor(s): Kotler, Philip | Kotler, Philip. Social marketingMaterial type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationLOC classification: HF5414 | LEE
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HF5387 DES An introduction to business ethics / HF5387 DES An introduction to business ethics / HF5387 DES An introduction to business ethics / HF5414 LEE Social marketing: HF5415 BELL Industrial organization : HF5415 BELL Industrial organization : HF5415 BELL Industrial organization :

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.