Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob.

By: Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Dehli : Pearson, c2011Description: 695 p. : illISBN: 9788131756898Subject(s): Brand name products -- ManagementLOC classification: HD69.B7 KEL
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Item type Current library Collection Call number Copy number Status Date due Barcode
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe
Main Library Core Textbook Collections
Core Textbook Collections HD69.B7 KEL (Browse shelf (Opens below)) 1 Available 20000000192

Includes bibliographical references and index.

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