Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob.

By: Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Dehli : Pearson, c2011Description: 695 p. : illISBN: 9788131756898Subject(s): Brand name products -- ManagementLOC classification: HD69.B7 KEL
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe
Main Library Core Textbook Collections
Core Textbook Collections HD69.B7 KEL (Browse shelf (Opens below)) 1 Available 20000000192

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.