Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998Description: 590 p. : ill. ; 24 cmISBN: 9780273779414Subject(s): Brand name products -- ManagementLOC classification: HD69.B7 KEN
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Item type Current library Collection Call number Copy number Status Date due Barcode
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe
Main Library Core Textbook Collections
Core Textbook Collections HD69.B7 KEL (Browse shelf (Opens below)) 1 Available 36004001716
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe
Main Library Core Textbook Collections
Core Textbook Collections HD69.B7 KEN (Browse shelf (Opens below)) 2 Available 36004001788

Includes bibliographical references and index.

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