Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextPublisher: New Delhi : Pearson Education, 2016Edition: Fifteenth editionDescription: xxvi, 756 pages, variously numbered pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789332557185 (paperback)Subject(s): Marketing -- Management
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Item type Current library Collection Call number Copy number Status Date due Barcode
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe
Main Library Core Textbook Collections
Core Textbook Collections HF5415.13 KOT (Browse shelf(Opens below)) 3 Available 36200005128

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