A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956- | James, Stuart WMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th edDescription: xxvi, 391 p. : ill. ; 23 cmISBN: 9780136083443; 0136083447Subject(s): Marketing -- ManagementOnline resources: Table of contents only
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Item type Current library Collection Call number Copy number Status Date due Barcode
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe
Main Library Core Textbook Collections
Core Textbook Collections HF5415.13 KOT (Browse shelf (Opens below)) 1 Available 36005007462

Includes bibliographical references and index.

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