Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextNew York, NY : McGraw-Hill Irwin, 2014Edition: Nineteeth editionDescription: 726 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781259060762Subject(s): Marketing -- ManagementLOC classification: HF5415.13 PER
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Includes index.