The practice of market and social research : an introduction / Yvonne McGivern.

By: McGivern, YvonneMaterial type: TextTextPublication details: Harlow, England : Pearson, [2013]Edition: 4th editionDescription: pages cmISBN: 9780273773115 (pbk)Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyOther editions: Revision of: McGivern, Yvonne. Practice of market research
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Item type Current library Collection Call number Copy number Status Date due Barcode
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe
Main Library Core Textbook Collections
Core Textbook Collections HF5415.2 MCG (Browse shelf(Opens below)) 1 Available 36005011986

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