Advertising and promotion: communicating brands/ Chris Hackley.

By: Hackley, Christopher EMaterial type: TextTextPublication details: London; Thousand Oaks, Calif.: SAGE Publications, 2005Description: 264 p., [8] p. of plates: col. ill.; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0761941533 (hbk.); 0761941541 (pbk.)Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name products
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Item type Current library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Main Library -University of Zimbabwe
Main Library Stack Room 2
mntk2 HF6161.B4 HAC (Browse shelf(Opens below)) 1 Available 36003033540

Includes bibliographical references (p. [239]-246) and index.

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