Market research : the process, data, and methods using Stata /

Mooi, Erik,

Market research : the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci - 1 online resource - Springer texts in business and economics ; 2192-4333 . - Springer texts in business and economics. .

Available to OhioLINK libraries

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights

9789811052187 9811052182


9789811052170 00024965

Marketing research.
Marketing research--Statistical methods.

Electronic books

HF5415.2 / .M66 2018