| 000 | 01157nam a2200361 a 4500 | ||
|---|---|---|---|
| 003 | UZ | ||
| 005 | 20240703120835.0 | ||
| 008 | |||
| 020 | _a0072536764 (hardback) | ||
| 020 | _a9780072866148 | ||
| 040 |
_benglish _cUZ _dUZ _erda |
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| 050 | _aHF5823 BEL | ||
| 090 | _aHF5823 BEL | ||
| 100 | 1 |
_aBelch, George E. _942617 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cby George E. Belch and Michael A. Belch. |
| 250 | _aSixth edition. | ||
| 264 |
_aBoston, Mass: _bIrwin/McGraw-Hill, _cc2004. |
||
| 300 |
_axxvi, 779 pages : _billustrations ; _c29 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 |
_aIrwin/McGraw-Hill series in marketing. _922124 |
|
| 500 | _aIncludes a summary. | ||
| 650 | 0 |
_aAdvertising. _938653 |
|
| 650 | 0 |
_aSales promotion. _938976 |
|
| 650 | 0 |
_aCommunication in marketing. _94238 |
|
| 700 | 1 |
_aBelch, Michael A. _942600 |
|
| 902 | _a180416 | ||
| 907 |
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| 942 |
_2lcc _cTK |
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