000			03078cam a2200457M 4500
001			on1348375375
003			OCoLC
005			20230530085142.0
006			m d
007			cr |||||||||||
008			221022s2022 xx o ||| 0 eng d
040			_aYDX _beng _cYDX _dSFB _dN$T
020			_a3832555102 _q(electronic bk.)
020			_a9783832555108 _q(electronic bk.)
035			_a3541253 _b(N$T)
035			_a(OCoLC)1348375375
050		4	_aHF5415.32
082	0	4	_a658.8342 _223/eng/20230404
049			_aMAIN
100	1		_aEbbing, Tobias. _9199353
245	1	0	_aPRICING OF CONSUMER INNOVATIONS _h[electronic resource].
260			_a[S.l.] : _bLOGOS VERLAG BERLIN, _c2022.
300			_a1 online resource
520			_aConsumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers' different motivations to innovate affect their pricing decisions systematically in terms of cost, customer quality and competition considerations. Furthermore, it shows that customers' price evaluations differ consistently when a product is marketed as created by consumers. Two empirical, sequential mixed methods studies were conducted for testing a series of hypotheses derived from fusing pricing research with consumer and user innovation theory. The empirical work was executed in the field of indie video games. Its core quantitative analyses were carried out with data scraped from the Steam computer game marketplace. Interviews and experiments with commercializing consumer innovators and their customers scaffold the findings from the market data analyses. The generated knowledge helps (a) consumer and user innovators to shape and validate their marketing strategies, (b) business administrators to respond to an influx of consumer innovators as competitors, and (c) economists in understanding the market impacts of commercial consumer innovation diffusion.
590			_aWorldCat record variable field(s) change: 050, 082, 650
650		0	_aConsumer behavior. _9164291
650		0	_aPricing. _9199354
650		7	_aAmerican English. _2bicssc _9199355
650		7	_aBehavioural economics. _2bicssc _9199356
650		7	_aEconomics. _2bicssc _9161346
650		7	_aE-commerce: business aspects. _2bicssc _9199357
650		7	_aBusiness innovation. _2bicssc _9199358
650		7	_aEntrepreneurship. _2bicssc _9179182
650		7	_aSales & marketing management. _2bicssc _9199359
650		7	_aSales & marketing. _2bicssc _9199360
650		7	_aInventions & inventors. _2bicssc _9199361
856	4	0	_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3541253
938			_aYBP Library Services _bYANK _n18180309
938			_aEBSCOhost _bEBSC _n3541253
994			_a92 _bN$T
999			_c110491 _d110489