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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch. by
Material type: Text Text; Format: print
Boston, Mass : Irwin, c2012
Availability: Items available for loan: Main Library -University of Zimbabwe (3)Call number: HF5823 BEL , ...

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2.
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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: Sixth edition.
Material type: Text Text; Format: print
Boston, Mass: Irwin/McGraw-Hill, c2004
Availability: Items available for loan: Main Library -University of Zimbabwe (16)Call number: HF5823 BEL , ... Not available: Main Library -University of Zimbabwe: In transit (1).

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