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MARKETING : an introduction / Rosalind Masterson & David Pickton.

By: Contributor(s): Material type: TextTextPublisher: Los Angeles : SAGE, 2014Copyright date: �2014Edition: Third editionDescription: xix, 582 pages : color illustrations ; 27 centimetersContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1446266478
  • 9781446266472
  • 9781446266465
  • 144626646X
  • 1446296423
  • 9781446296424 (paperback)
Subject(s): LOC classification:
  • HF5415 MAS
Contents:
PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Open Shelf Books Open Shelf Books Main Library -University of Zimbabwe Main Library Stack Room 2 mntk2 HF5415 MAS (Browse shelf(Opens below)) 1 Available 36004008337

Previous edition: 2010.

Includes bibliographical references and index.

PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning.

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