Digital fashion communication : an (inter)cultural perspective / by Alice Noris, Lorenzo Cantoni.

By:

Noris, Alice [author.]

Contributor(s):

Cantoni, Lorenzo [author.]

Material type: Text

TextSeries: Popular culture (Brill Academic Publishers)Publisher: Leiden ; Boston : Brill, [2022]Copyright date: �2022Description: 1 online resource (vi, 147 pages) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9004523553
9789004523555

Other title:

Digital fashion communication : an intercultural perspective

Subject(s):

Additional physical formats: Print version:: Digital fashion communication.DDC classification:

746.92014 23

LOC classification:

TT503.5 .N67 2022

Online resources:

EBSCOhost

Contents:

Preliminary Material / Alice Noris and Lorenzo Cantoni -- Copyright page / Alice Noris and Lorenzo Cantoni -- Digital Fashion Communication -- An (Inter)cultural Perspective / Alice Noris and Lorenzo Cantoni.

Summary: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

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Includes bibliographical references (pages 120-147).

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.