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Corporate imagination plus : five steps to translating innovative strategies into action / James F. Bandrowski.

By: Material type: TextTextPublication details: New York : Free Press ; London : Collier Macmillan, ©1990.Description: xiv, 313 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0029015014
  • 9780029015018
  • 0743205499
  • 9780743205498
Subject(s): DDC classification:
  • 658.4/012 20
LOC classification:
  • HD30.28 BAN
Contents:
The creative planning process -- Part 1. Imaginative strategic thinking. Developing strategic insights ; Taking creative leaps ; Making strategic connections ; Building strategic concepts -- Part 2. Make it happen. Strategic decision making ; Formulating strategy ; Enthusiastic implementation ; Leading creative teams -- Part 3. Insightful strategic analysis. Profitability improvement ; Market positioning ; Creating the competitive difference ; Technology mapping ; Reinventing operations ; Leveraging the organization -- Part 4. Corporate restructuring. Creative corporate planning ; Acquisition bargains, divestiture coups ; From turnaround to takeoff -- Conclusion : how and when to start -- Appendix : The nature of genius.
Summary: Explains how to both develop imaginative strategies and get your organization to execute them enthusiastically.
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Holdings
Item type Current library Collection Call number Status Barcode
Open Shelf Books Open Shelf Books Main Library -University of Zimbabwe Main Library Stack Room 2 Open Shelf HD30.28 BAN (Browse shelf(Opens below)) Available 36003062426
Open Shelf Books Open Shelf Books Main Library -University of Zimbabwe Main Library Stack Room 2 Open Shelf HD30.28 BAN (Browse shelf(Opens below)) Available 36003070304

Includes bibliographical references (pages 291-302).

The creative planning process -- Part 1. Imaginative strategic thinking. Developing strategic insights ; Taking creative leaps ; Making strategic connections ; Building strategic concepts -- Part 2. Make it happen. Strategic decision making ; Formulating strategy ; Enthusiastic implementation ; Leading creative teams -- Part 3. Insightful strategic analysis. Profitability improvement ; Market positioning ; Creating the competitive difference ; Technology mapping ; Reinventing operations ; Leveraging the organization -- Part 4. Corporate restructuring. Creative corporate planning ; Acquisition bargains, divestiture coups ; From turnaround to takeoff -- Conclusion : how and when to start -- Appendix : The nature of genius.

Explains how to both develop imaginative strategies and get your organization to execute them enthusiastically.

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