Schiffman, Leon G.
CONSUMER BEHAVIOUR /
Leon G. Schiffman, Leslie Lazar Kanuk.
- Fifth edition
- Englewood Cliffs, NJ : Prentice Hall, c1994.
- xix 684 pages. : illustrations. 25 centimeters
- Prentice-Hall International editions. .
Includes bibliographies.
0136690033
Consumer behavior.--Marketing--United Kingdom
Motivation research (Marketing).
HF5415.32 SCH