Schiffman, Leon G.

CONSUMER BEHAVIOUR / Leon G. Schiffman, Leslie Lazar Kanuk. - Fifth edition - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix 684 pages. : illustrations. 25 centimeters - Prentice-Hall International editions. .

Includes bibliographies.

0136690033


Consumer behavior.--Marketing--United Kingdom
Motivation research (Marketing).

HF5415.32 SCH