Masterson, Rosalind, <br/><br/>
MARKETING :  an introduction / 
Rosalind Masterson & David Pickton. 
 - Third edition. 
 - xix, 582 pages :  color illustrations ;  27 centimeters 
<br/><br/> Previous edition: 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning. 
<br/><br/><label>ISBN: </label>1446266478 9781446266472 9781446266465 144626646X 1446296423 9781446296424 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 MAS