Boyd, Harper W. <br/><br/>
Marketing management :  a strategic approach with a global orientation / 
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr�aech�ae. 
 - Third edition 
 - xxii, 547 pages :  illustration ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256226326  0071154299  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 BOY