TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 0072536764 (hardback)
AV  - HF5823 BEL 
PY  - 2004///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes a summary
ER  -