Belch, George E. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 
by George E. Belch and Michael A. Belch. 
 - Sixth edition. 
 - xxvi, 779 pages :  illustrations ;  29 cm. 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/> Includes a summary. 
<br/><br/><label>ISBN: </label>0072536764 (hardback) 9780072866148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823 BEL