Hawkins, Delbert I. <br/><br/>
Consumer Behavior :  Building Marketing Strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - eight edition 
 - xxiv, 775 pages. :  illustrations. (some colored.) ;  27 centimeters. +  1 computer disk (3 1/2 in.) 
 - The Irwin/McGraw-Hill series in marketing. .
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0. 
<br/><br/><label>ISBN: </label>0072316020   hardback 0072411732   disk 0072416882 (book + disk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--marketing--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.<br/>Mercadotecnia--Estudio de casos.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6 HAW