Bearden, William O. <br/><br/>
Marketing principles & perspectives / 
 Marketing principles and perspectives. 
William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. 
 - second edition. 
 - 615 pages :  illustrations;  29 centimeters. 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256218978 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1 BEA