TY  - BOOK
AU  - Kardes,Frank R.
AU  - Kaplan, Bruce
AU  - Palmiotto, Anthony
AU  - Faranda, Michelle
AU  - Todd, Annie
TI  - Consumer Behavior and Managerial Decision Making
SN  - 0130916021
AV  - HF5415.3 KAR 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Markeing
KW  - New Jersey
KW  - Decision making
N1  - Includes bibliographical references
ER  -