Kardes, Frank R. <br/><br/>
Consumer Behavior and Managerial Decision Making / 
Frank R. Kardes. 
 - second edition 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002. 
 - xviii 457 pages. :  illustrations.   24 centimeters 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130916021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.--Markeing--New Jersey<br/>Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.3 KAR