Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.

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TextOxford: Butterworth-Heinemann, c1997Description: xviii, 260 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Open Shelf Books	Main Library -University of Zimbabwe Main Library Stack Room 2	Open Shelf	HF5823 EXC (Browse shelf(Opens below))	Available	36000467816

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Previous	HF5823 BEL Advertising and promotion : an integrated marketing communications perspective /	HF5823 BEL Advertising and promotion : an integrated marketing communications perspective /	HF5823 ENG Advertising :/ the process and practice /	HF5823 EXC Excellence in advertising : the IPA guide to best practice /	HF5823 KLE Advertising procedure /	HF5823 LEC Advertising management : criteria, analysis, and decision making /	HF5823 MOR Advertising & IMC : principles & practice /	Next

Includes bibliographies and index.

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