CONSUMER BEHAVIOUR : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998.Edition: Seventh editionDescription: xi 760 pages. : illustrations. (some colored.) ; 26 cm 1 computer disk (3 1/2 in.)Content type: - text
- unmediated
- volume
- 0256218951
- HF5415.3 HAW
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf Books
|
Main Library -University of Zimbabwe Main Library Stack Room 2 | Open Shelf | HF5415.3 HAW (Browse shelf(Opens below)) | 1 | Available | 36002761824 |
Browsing Main Library -University of Zimbabwe shelves, Shelving location: Main Library Stack Room 2, Collection: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415.3 CON Consumer power in a free market / a joint project | HF5415.3 FOX CONSUMER BEHAVIOUR : A PRACTICAL GUIDE/ | HF5415.3 GRE CONSUMERS IN THE ECONOMY/ | HF5415.3 HAW CONSUMER BEHAVIOUR : Building Marketing Strategy / | HF5415.3 HOR Buyer Behavior : A Decision-Making Approach / | HF5415.3 KAR Consumer Behavior and Managerial Decision Making / | HF5415.3 KAR Consumer Behavior and Managerial Decision Making / |
Includes bibliographies.
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