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Business research methods / Donald R. Cooper, Pamela S. Schindler

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in operations and decision sciencesPublication details: Boston, Mass. : Irwin/McGraw-Hill c2001Edition: 7th edDescription: xviii, 798 p. : ill. (some col.) ; 26cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0072314516 (alk. paper)
  • 9780072314519 (alk. paper)
  • 0072407417
  • 9780072407419
  • 0072400463 (CDROM)
  • 9780072400465 (CDROM)
  • 0071181091
  • 9780071181099
Subject(s): Additional physical formats: Online version:: Business research methods.LOC classification:
  • HD30. 4 COO
Contents:
Introduction to business research -- Design of research -- Sources and collection of data -- Analysis and presentation of data -- Glossary -- Examples index -- Photo credits -- Index
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Holdings
Item type Current library Collection Call number Status Barcode
Reserve Books Reserve Books Main Library -University of Zimbabwe Main Library Reserve Reserve HD30. 4 COO (Browse shelf(Opens below)) Available 36003160527

Includes bibliographical references and index

Introduction to business research -- Design of research -- Sources and collection of data -- Analysis and presentation of data -- Glossary -- Examples index -- Photo credits -- Index

Systems requirements for accompanying computer disc: IBM PC, or 100% compatible with a Pentium/90 MHz processor; 16MB of RAM; 4x CD-ROM; Microsoft Windows95 or higher; Microsoft Excel 97 or higher; either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 4.0 or higher

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