Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, Ltd., c2006.Description: xv, 404 p. : ill. ; 26 cmISBN: - 0470093528 (alk. paper)
- Consumer behavior
Contents:
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Reserve Books
|
Main Library -University of Zimbabwe Main Library Reserve | Reserve | HF5415.32 EVA (Browse shelf(Opens below)) | 1 | Available | 36005000196 |
Includes bibliographical references (p. [368]-388) and index.
Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour.
There are no comments on this title.
Log in to your account to post a comment.