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Advertising and promotion: communicating brands/ Chris Hackley.

By: Material type: TextTextPublication details: London; Thousand Oaks, Calif.: SAGE Publications, 2005.Description: 264 p., [8] p. of plates: col. ill.; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761941533 (hbk.)
  • 0761941541 (pbk.)
Subject(s):
List(s) this item appears in: Michelle
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Main Library -University of Zimbabwe Main Library Stack Room 2 mntk2 HF6161.B4 HAC (Browse shelf(Opens below)) 1 Available 36003033540

Includes bibliographical references (p. [239]-246) and index.

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