Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketing | Irwin/McGraw-Hill series in marketingBoston: Irwin/McGraw Hill, c2001Edition: eight editionDescription: xxiv, 775 pages. : illustrations. (some colored.) ; 27 centimeters. + 1 computer disk (3 1/2 in.)Content type: - text
- unmediated
- volume
- 0072316020
- 0072411732
- 0072416882 (book + disk)
- HF5415.33.U6 HAW
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Open Shelf Books
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Main Library -University of Zimbabwe Main Library Stack Room 2 | Open Shelf | HF5415.33 HAW (Browse shelf(Opens below)) | Available | 36003004495 | ||
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Open Shelf Books
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Main Library -University of Zimbabwe Main Library Stack Room 2 | Open Shelf | HF5415.33 HAW (Browse shelf(Opens below)) | 1 | Available | 36003014519 | |
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Open Shelf Books
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Main Library -University of Zimbabwe Main Library Stack Room 2 | Open Shelf | HF5415.33 HAW (Browse shelf(Opens below)) | 4 | Available | 36003009952 |
Includes bibliographical references and indexes.
System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0.
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