Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch.

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TextBoston, Mass : Irwin, c2012Description: xxxii, 828 pages : illustrations ; 29 cmContent type:

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Open Shelf Books	Main Library -University of Zimbabwe Main Library Stack Room 2	Open Shelf	HF5823 BEL (Browse shelf(Opens below))	3	Available	36005003935
Open Shelf Books	Main Library -University of Zimbabwe Main Library Stack Room 2	mntk2	HF5823 BEL (Browse shelf(Opens below))	1	Available	36000001016
Open Shelf Books	Main Library -University of Zimbabwe Main Library Stack Room 2		HF5823 BEL (Browse shelf(Opens below))	2	Available

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Includes index.

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