Advertising and promotion : (Record no. 42710)

MARC details
000 -LEADER
fixed length control field 01157nam a2200361 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UZ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240703120835.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072866148
040 ## - CATALOGING SOURCE
Language of cataloging english
Transcribing agency UZ
Modifying agency UZ
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823 BEL
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823 BEL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 42617
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. by George E. Belch and Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Mass:
Name of producer, publisher, distributor, manufacturer Irwin/McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779 pages :
Other physical details illustrations ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin/McGraw-Hill series in marketing.
9 (RLIN) 22124
500 ## - GENERAL NOTE
General note Includes a summary.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 38653
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 38976
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 4238
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 42600
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 180416
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b12561794
b mntk2
c q
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Open Shelf Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
l mnst2
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 030114
First Date, FD (RLIN) m
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Copy number Koha item type Source of classification or shelving scheme Source of acquisition Date last seen Price effective from Date last checked out
          Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 29/10/2009 0.00 5 HF5823 BEL 36003126437 3620            
          Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 29/10/2009 0.00 9 HF5823 BEL 36003128428 23 Open Shelf Books          
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003093366 4 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003128092 19 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003128476 14 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003080058 8 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003080010 5 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003128404 22 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003086538 6 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003080082 7 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003128452 21 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003126389 16 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019   1 HF5823 BEL 36003128500 17 Open Shelf Books Library of Congress Classification UZ 12/11/2019 10/06/2019 07/11/2019
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003086634 10 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003018130 3 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Main Library -University of Zimbabwe Main Library Stack Room 2 10/06/2019     HF5823 BEL 36003093414 12 Open Shelf Books Library of Congress Classification UZ 10/06/2019 10/06/2019  
        Open Shelf Main Library -University of Zimbabwe Women's Law Library Main Library Stack Room 2 10/06/2019   1 HF5823 BEL 36003128116 18 Open Shelf Books Library of Congress Classification UZ 02/11/2022 10/06/2019 19/10/2022