PRICING OF CONSUMER INNOVATIONS (Record no. 110491)

MARC details
000 -LEADER
fixed length control field 03078cam a2200457M 4500
001 - CONTROL NUMBER
control field on1348375375
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230530085142.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221022s2022 xx o ||| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Transcribing agency YDX
Modifying agency SFB
-- N$T
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3832555102
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783832555108
Qualifying information (electronic bk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 3541253
-- (N$T)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1348375375
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 23/eng/20230404
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ebbing, Tobias.
9 (RLIN) 199353
245 10 - TITLE STATEMENT
Title PRICING OF CONSUMER INNOVATIONS
Medium [electronic resource].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [S.l.] :
Name of publisher, distributor, etc. LOGOS VERLAG BERLIN,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
520 ## - SUMMARY, ETC.
Summary, etc. Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers' different motivations to innovate affect their pricing decisions systematically in terms of cost, customer quality and competition considerations. Furthermore, it shows that customers' price evaluations differ consistently when a product is marketed as created by consumers. Two empirical, sequential mixed methods studies were conducted for testing a series of hypotheses derived from fusing pricing research with consumer and user innovation theory. The empirical work was executed in the field of indie video games. Its core quantitative analyses were carried out with data scraped from the Steam computer game marketplace. Interviews and experiments with commercializing consumer innovators and their customers scaffold the findings from the market data analyses. The generated knowledge helps (a) consumer and user innovators to shape and validate their marketing strategies, (b) business administrators to respond to an influx of consumer innovators as competitors, and (c) economists in understanding the market impacts of commercial consumer innovation diffusion.
590 ## - LOCAL NOTE (RLIN)
Local note WorldCat record variable field(s) change: 050, 082, 650
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 164291
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing.
9 (RLIN) 199354
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element American English.
Source of heading or term bicssc
9 (RLIN) 199355
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Behavioural economics.
Source of heading or term bicssc
9 (RLIN) 199356
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics.
Source of heading or term bicssc
9 (RLIN) 161346
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-commerce: business aspects.
Source of heading or term bicssc
9 (RLIN) 199357
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business innovation.
Source of heading or term bicssc
9 (RLIN) 199358
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
Source of heading or term bicssc
9 (RLIN) 179182
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management.
Source of heading or term bicssc
9 (RLIN) 199359
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing.
Source of heading or term bicssc
9 (RLIN) 199360
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Inventions & inventors.
Source of heading or term bicssc
9 (RLIN) 199361
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3541253">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3541253</a>
938 ## -
-- YBP Library Services
-- YANK
-- 18180309
938 ## -
-- EBSCOhost
-- EBSC
-- 3541253
994 ## -
-- 92
-- N$T

No items available.